Case Study: Edurupt Academy — Scaling Online Coaching Enrollments

How an online GMAT & GRE coaching brand increased qualified leads and webinar attendance using Meta Ads, YouTube Ads, and a structured webinar funnel.

Industry
Online Coaching & EdTech
Services
Meta Ads · YouTube Ads · SEO
Programs
GMAT · GRE Exam Prep
Online coaching students preparing for exams

Project Overview

Edurupt Academy is an online coaching platform focused on GMAT and GRE exam preparation. While the brand had quality course material, lead acquisition costs were high and engagement across channels was inconsistent.

GridMatrix partnered with Edurupt to build a scalable multi-channel acquisition system centered around video ads, webinars, and organic authority.

Challenges
  • High cost per lead on Meta Ads
  • No structured YouTube growth strategy
  • Low webinar attendance rates
  • Limited organic visibility
Strategy
  • Meta Ads + YouTube Ads hybrid funnel
  • High-conversion webinar acquisition system
  • Educational short-form video content
  • SEO-driven content pillar strategy

Actions Taken

YouTube & Video Advertising

Leveraged YouTube as a high-intent acquisition channel for exam-prep audiences.

  • Launched YouTube in-stream ad campaigns
  • Shot 22 educational short-form videos
  • Audience targeting by exam intent
  • Creative testing for CTR improvement
Webinar Funnel Optimization

Built a structured webinar funnel to convert leads into high-quality prospects.

  • High-conversion webinar landing page
  • 4-email automated webinar sequence
  • Reminder & follow-up automation
  • Lead qualification workflows
SEO Content Pillar

Established organic authority around GMAT & GRE preparation topics.

  • SEO content pillar creation
  • Exam strategy & syllabus blogs
  • Internal linking optimization
  • Long-term organic traffic growth

Results (75 Days)

420 → 1,900
Monthly Leads
+260%
Webinar Attendance
+190%
Organic Traffic
75 Days
Growth Timeline

Final Outcome

Edurupt Academy successfully transformed its acquisition strategy into a scalable, multi-channel growth engine. Video-led advertising combined with webinar funnels and SEO authority delivered sustained lead growth at a significantly improved cost efficiency.

Lead Scale 4.5x growth in monthly leads
Engagement Massive boost in webinar participation
Organic Authority Long-term traffic growth foundation