Case Study: FitPulse Gym — Local Fitness Growth

FitPulse Gym is a fast-growing 3-branch fitness studio focused on personal training and group workout programs. They partnered with GridMatrix to increase qualified local leads, improve visibility on Google, and build a consistent digital presence for all locations.

Client
FitPulse Gym
Services
Local SEO • Paid Ads • Social Media • Landing Page Optimization
Timeline
60 Days

Project Overview

FitPulse Gym was struggling to generate enough leads despite offering premium fitness programs and experienced trainers. Their digital presence lacked proper tracking, local visibility, and engaging content. GridMatrix designed a local-first growth strategy combining SEO, paid campaigns, content creation, and conversion-focused landing pages to drive measurable results across all three locations.

Challenges
  • Low monthly leads (only 45–50 per month)
  • No conversion tracking for calls or forms
  • Poor local SEO visibility on Google Maps
  • Weak and inconsistent social media content
  • No dedicated landing page for lead capture
Strategy
  • Local SEO domination for all gym branches
  • Google Business Profile optimization
  • Meta lead generation campaigns
  • Google Local Services Ads
  • Weekly social media content & reels
  • High-conversion landing page with optimized forms

Actions Taken

Local SEO & Tracking Setup
  • Optimized Google Business Profiles for all 3 gym locations
  • Implemented call & form conversion tracking
  • Improved local citations and NAP consistency
  • Improved Core Web Vitals & schema markup
Content & Social Media
  • Designed 45 high-quality social media creatives
  • Produced 12 engaging workout reels
  • Strengthened brand presence across platforms
Paid Campaigns
  • Launched Meta lead ads targeting local fitness audiences
  • Ran Google Local Services campaigns for high-intent leads
  • Optimized ads to reduce CPL and improve lead quality
Landing Page Optimization
  • Built a custom landing page focused on lead conversion
  • Added testimonials, trainer highlights, and clear CTAs
  • Optimized forms for mobile users

Results (60 Days)

+420%
Lead Growth
Monthly leads increased from 50 → 260
₹92
CPL
Cost per lead reduced from ₹310 → ₹92
Top Local Rankings
17 high-intent keywords ranked in Google Top 5

Final Result

Within just 60 days, FitPulse Gym achieved a significant boost in local leads, visibility, and conversions. The combination of local SEO, paid ads, and consistent content positioned FitPulse as a top fitness destination in their service areas, resulting in steady inquiries for personal training and group classes.

Revenue Growth Consistent high-quality leads across all branches
Performance Lower CPL with higher intent inquiries
Brand Impact Stronger local authority and social engagement