Case Study: FreshNest Home Cleaning — Scaling Residential Cleaning Bookings

How a local home cleaning brand transformed its digital presence to drive consistent weekly and monthly residential bookings through Local SEO, Meta Ads, and Google Local Services Ads.

Industry
Residential Cleaning Services
Services
Local SEO · PPC · Funnel Optimization
Market
Local Residential Areas
Home cleaning service professionals

Project Overview

FreshNest Home Cleaning is a residential cleaning company offering weekly and monthly home cleaning services. Despite strong service quality, the brand struggled to generate consistent bookings online.

GridMatrix partnered with FreshNest to rebuild its local visibility, improve trust signals, and create a conversion-focused booking funnel.

Challenges
  • Weak brand identity and low trust signals
  • Only 2 existing customer reviews
  • No active PPC or local ads
  • Website not optimized for conversions
Strategy
  • Local SEO with Google Business optimization
  • Meta Ads + Google Local Services Ads (LSAs)
  • Automated review generation system
  • High-converting landing page redesign

Actions Taken

Local SEO & Reputation Building

Built local authority and trust to improve search visibility and booking confidence.

  • Google Business Profile optimization
  • Review automation workflow
  • NAP consistency across directories
  • Local keyword optimization
PPC & Local Services Ads

Launched performance-driven paid campaigns focused on high-intent residential customers.

  • Google LSAs targeting 8 zip codes
  • Meta Ads for nearby homeowners
  • Call & booking tracking setup
  • Budget optimization for CPL reduction
Conversion Funnel Optimization

Redesigned the website experience to maximize booking conversions.

  • High-converting landing page design
  • Clear service packages & offers
  • Trust badges and testimonials
  • Mobile-first UX improvements

Results

40 → 260
Monthly Bookings
$16 → $4.9
Cost Per Lead
+690%
Google Business Profile Views
2 → 89
Customer Reviews

Final Outcome

FreshNest Home Cleaning successfully transitioned into a high-demand local service brand with consistent recurring bookings. A strong mix of local SEO, paid ads, and trust-building assets delivered rapid and sustainable growth.

Local Growth Dominant presence in target zip codes
Trust & Reviews Massive improvement in brand credibility
Scalable Funnel Predictable monthly bookings