Case Study: HealthyBowl — Scaling Salad Delivery Orders

How a cloud kitchen brand scaled healthy food orders across Swiggy, Zomato, and Instagram using branding, short-form content, paid social, and retention automation.

Industry
Food Delivery · Cloud Kitchen
Services
Branding · Ads · Social Growth
Market
India (Multi-City)
HealthyBowl salad delivery cloud kitchen

Project Overview

HealthyBowl is a salad-focused cloud kitchen offering fresh, nutritious meals for urban professionals and fitness-conscious customers. Despite quality offerings, the brand struggled with low awareness and stagnant order volumes.

GridMatrix partnered with HealthyBowl to build brand visibility, improve menu discoverability on food delivery platforms, and create a scalable acquisition and retention engine.

Challenges
  • Low brand awareness in a crowded food market
  • Poor menu SEO on Swiggy & Zomato
  • No video or short-form food content
  • No customer retention or repeat order strategy
Strategy
  • Food brand visual & positioning overhaul
  • UGC-style Instagram reels strategy
  • Paid Instagram ads for order discovery
  • Menu ranking optimization on delivery apps
  • Loyalty & retention program setup

Actions Taken

Food Branding & Visual Content

Refreshed HealthyBowl’s visual identity to make the food look premium, fresh, and crave-worthy.

  • Shot 40+ high-quality food images
  • Optimized imagery for delivery platforms
  • Consistent brand aesthetics across social
UGC-Style Reels & Content Engine

Built a scalable content system focused on authenticity and short-form engagement.

  • Content calendar with 25 reels
  • Behind-the-scenes & bowl-prep formats
  • Trend-based reel execution
  • Organic reach acceleration
Instagram Ads & Order Acquisition

Launched conversion-focused Instagram ads to drive food discovery and orders.

  • Targeted office-goers & working professionals
  • Location-based meal-time targeting
  • Low-CAC acquisition optimization
Menu SEO & Retention Automation

Improved discoverability and repeat orders through platform optimization and automation.

  • Menu keyword optimization on Swiggy & Zomato
  • High-ranking dish naming strategy
  • Chatbot-based loyalty & retention offers
  • Repeat order incentives

Results (35 Days)

3,600+
Monthly Orders
₹22
Customer Acquisition Cost
+236%
Order Volume Growth
7.4K
Instagram Followers

Final Outcome

In just 35 days, HealthyBowl transformed from a low-visibility cloud kitchen into a fast-growing healthy food brand. Strategic content, strong platform optimization, and retention automation created sustainable order growth at a significantly reduced acquisition cost.

Order Growth 3x increase in monthly orders
Cost Efficiency 63% reduction in CAC
Brand Visibility Strong presence across food & social platforms