Case Study: LuxeShine Jewels — Scaling Online Jewelry Sales

How an emerging online jewelry brand increased revenue through AI-powered product visuals, retargeting funnels, and SEO-led organic growth.

Industry
Online Jewelry & Accessories
Services
Meta Ads · SEO · CRO
Market
India · Online D2C
Luxury jewelry brand photography

Project Overview

LuxeShine Jewels is a D2C online jewelry brand offering premium rings and pendants. Despite quality craftsmanship, the brand struggled to convert website visitors into buyers.

GridMatrix partnered with LuxeShine to improve visual appeal, reduce cart abandonment, and build scalable revenue channels.

Challenges
  • High cart abandonment rates
  • Weak brand visuals and storytelling
  • No retargeting or recovery funnel
  • Low organic visibility for jewelry keywords
Strategy
  • AI-powered product photography & creatives
  • Meta Ads retargeting for high-intent users
  • SEO blog cluster for jewelry buying intent
  • Cart abandonment recovery automation

Actions Taken

AI Product Visuals & Branding

Elevated LuxeShine’s visual identity using premium, conversion-focused product imagery.

  • 50+ AI-enhanced jewelry product visuals
  • Consistent luxury branding aesthetics
  • High-impact creatives for ads & website
  • Optimized image layouts for mobile
Meta Ads & Retargeting Funnels

Built multi-step retargeting funnels to capture abandoned carts and warm audiences.

  • Dynamic product retargeting ads
  • Storytelling reels for consideration stage
  • Cart-abandonment recovery sequences
  • ROAS-focused budget optimization
SEO & Organic Growth

Improved search visibility through content built around high-intent jewelry keywords.

  • SEO blog cluster for rings & pendants
  • Buying-guide & comparison content
  • On-page and technical SEO improvements
  • Organic traffic growth tracking

Results

₹4.8L → ₹19.7L
Monthly Revenue
5.2x
Return on Ad Spend
+260%
Organic Clicks
80 Days
Growth Timeline

Final Outcome

LuxeShine Jewels transformed into a scalable online jewelry brand with strong visual identity, efficient retargeting funnels, and consistent organic traffic growth.

Revenue Growth 4x increase in monthly sales
High ROAS Profitable Meta Ads scaling
Brand Authority Luxury positioning in search & social