Case Study: QuickServe Automobiles — Scaling Local Car Service Leads

How a New Jersey–based car repair & service center multiplied monthly enquiries using hyper-local Google Ads, conversion-optimized landing pages, and remarketing funnels.

Industry
Car Repair & Auto Services
Services
Google Ads · CRO · Call Tracking
Market
New Jersey, USA
QuickServe car repair service center

Project Overview

QuickServe Automobiles is a local car repair and servicing center operating in New Jersey. Despite quality service delivery, the business struggled to generate consistent daily enquiries in a highly competitive local market.

GridMatrix partnered with QuickServe to design a performance-driven local acquisition strategy focused on Google Ads, conversion tracking, and rapid lead follow-ups.

Challenges
  • Weak local search visibility
  • Highly competitive Google Ads environment
  • No dedicated landing page for ads traffic
  • Low daily enquiry volume (10–12 per day)
  • No call tracking or attribution system
Strategy
  • Hyper-local Google Ads campaigns
  • High-conversion service landing page
  • Call tracking & call recordings
  • 24-hour remarketing funnel
  • Long-tail local keyword domination

Actions Taken

Conversion-Optimized Landing Page

Built a focused landing page designed specifically to convert high-intent car service searches.

  • Single-page funnel with service-specific sections
  • Click-to-call CTAs for mobile users
  • Trust elements and local proof
  • Fast-loading performance optimization
Hyper-Local Google Ads

Executed tightly geo-targeted campaigns focused on urgent car repair and servicing needs.

  • Optimized 60+ long-tail local keywords
  • Service-based ad group structure
  • High-intent search term isolation
  • Ad copy testing for CTR improvement
Call Tracking & Attribution

Implemented full call visibility to track, analyze, and optimize lead quality.

  • Dynamic call tracking numbers
  • Call recordings for quality analysis
  • Keyword-level call attribution
  • Missed-call optimization insights
24-Hour Remarketing Funnel

Captured high-intent visitors who didn’t convert on the first visit.

  • Search & display remarketing
  • Urgency-based ad messaging
  • Short conversion window targeting
  • Improved lead recovery rate

Results (45 Days)

950+
Monthly Leads
$4.3
Cost Per Lead
7.8%
Ad Click-Through Rate
+180%
Revenue Growth

Final Outcome

In just 45 days, QuickServe Automobiles transformed its digital acquisition system into a scalable, profitable local lead engine. Precise targeting, strong conversion funnels, and call-level optimization delivered rapid growth with exceptional cost efficiency.

Lead Growth 3x increase in monthly enquiries
Cost Efficiency 69% reduction in CPL
Local Dominance High visibility across NJ service searches