Case Study: SweetBakes Cakes — Scaling Cake Orders with Visual & Local Marketing

How a local bakery brand increased birthday and corporate cake orders using premium food photography, Instagram Reels, and WhatsApp-based ordering automation.

Industry
Bakery & Desserts
Services
Local Ads · Social Media · Automation
Market
Local & Nearby Areas
Premium bakery cake display

Project Overview

SweetBakes Cakes is a local bakery specializing in birthday, celebration, and corporate cakes. While the products were high-quality, online visibility and ordering systems were limited.

GridMatrix partnered with SweetBakes to improve visual appeal, increase local reach, and build a seamless ordering funnel.

Challenges
  • Limited online brand presence
  • Poor-quality product photography
  • No structured delivery or ordering funnel
Strategy
  • Premium food photography & visual branding
  • Instagram Reels for discovery & demand
  • Hyper-local advertising campaigns
  • WhatsApp-based ordering automation

Actions Taken

Food Photography & Visual Branding

Created visually appealing cake imagery to improve brand perception and order intent.

  • Shot 35 premium cake visuals
  • Optimized images for ads & social media
  • Consistent color and brand styling
  • Mobile-first visual layouts
Instagram Reels & Local Ads

Drove discovery and impulse orders using short-form video and geo-targeted ads.

  • Created 20 engaging Instagram reels
  • Birthday & corporate cake ad campaigns
  • Local audience targeting
  • Creative testing for higher engagement
WhatsApp Ordering Funnel

Simplified ordering with a fast and convenient WhatsApp-based system.

  • Built WhatsApp ordering automation
  • Quick menu & cake selection flow
  • Order confirmation & follow-ups
  • Reduced friction to purchase

Results (45 Days)

180 → 570
Monthly Orders
-48%
Customer Acquisition Cost
20+
High-Performing Reels
45 Days
Growth Timeline

Final Outcome

SweetBakes Cakes evolved into a high-demand local bakery brand with strong visual appeal, increased order volume, and a frictionless ordering experience.

Order Growth 3x increase in monthly cake orders
Cost Efficiency Significant reduction in acquisition cost
Local Visibility Stronger presence in local searches & social