Challenges
- Slow website load speed affecting conversions
- No SMS-based follow-up or remarketing
- Poor ad targeting and low weekday demand
Case Study: ZenMen Spa — Driving Weekday Wellness Bookings
How a premium wellness spa increased weekday bookings using offer-led funnels, hyper-targeted ads, and SMS remarketing automation.
Wellness & Spa
Paid Ads · Automation · Local SEO
Local City Audience
Project Overview
ZenMen Spa is a premium wellness center offering massage, grooming, and relaxation therapies. While weekend bookings were stable, weekday slots remained underutilized.
GridMatrix was brought in to improve website performance, refine targeting, and create a weekday-focused conversion funnel.
Strategy
- Weekday-only offer funnel
- Meta Ads with local & intent targeting
- Google Maps optimization
- Automated SMS remarketing sequences
Actions Taken
Website Speed & UX Optimization
Improved website performance to reduce bounce rates and increase booking intent.
- Optimized images and scripts
- Reduced load time from 6.1s to 2.0s
- Mobile-first booking experience
- Improved CTA visibility
Weekday Funnel & Paid Campaigns
Designed offer-led campaigns to fill weekday appointment slots.
- Launched weekday-exclusive offers
- Video-based Meta Ads
- Google Maps & local discovery optimization
- Audience segmentation by intent & location
SMS Automation & Remarketing
Implemented automated SMS flows to recover lost leads and drive repeat visits.
- Built 5-step SMS automation sequence
- Booking reminders & offer nudges
- Missed-lead recovery messages
- Repeat-visit promotions
Results (40 Days)
3.5x
Increase in Bookings
₹260 → ₹82
Cost per Lead
2.0 sec
Website Load Speed
40 Days
Growth Timeline
Final Outcome
ZenMen Spa successfully transformed low-demand weekdays into consistent revenue drivers through performance optimization, targeted ads, and automation-led follow-ups.
Higher Utilization
Weekday slots filled consistently
Lower Costs
Significant CPL reduction
Scalable System
Automated follow-ups for long-term growth